Social Media Policy

Effective date: December 18, 2025

Purpose

This policy is intended to guide the responsible and effective use of social media by Santa Ana Watershed Project Authority (SAWPA). Its goal is to increase public awareness, engagement, and trust in SAWPA’s programs and initiatives.

Policy

To address the evolving landscape of digital communication, SAWPA departments and staff may utilize social media platforms to reach a broader audience and enhance public outreach. Social media may be used to share updates, promote events, and educate the public.

SAWPA staff and representatives may publish content, facilitate discussions, and share information through approved social media channels in alignment with SAWPA’s mission and strategic goals.

Scope

This policy applies to all SAWPA employees, contractors, and authorized representatives who manage or contribute to SAWPA’s social media presence.

Definitions

Social Media refers to external websites and platforms used to promote SAWPA-related services and information. Examples include Facebook, X (formerly Twitter), Instagram, LinkedIn, YouTube, and emerging platforms.

Procedure

  • All SAWPA social media accounts must be approved by the Sr. Communications Specialist, Administrative Services Manager, and the General Manager.
  • Social media content must comply with applicable federal, state, and local laws, including public records and information technology policies.
  • Content must be managed and archived in accordance with the California Public Records Act.
  • All posts must be clearly identified as official SAWPA communications and subject to public disclosure.
  • SAWPA reserves the right to remove content that is offensive, defamatory, violates intellectual property rights, or poses a security risk.

Content Guidelines

  • SAWPA social media platforms must not allow or promote (whether the posts themselves or comments on the posts) the following. Content violating these guidelines is subject to removal.
  • Comments not related to the topic of discussion
  • Profane, obscene, or abusive language
  • Discriminatory content based on race, gender, religion, disability, or other protected categories
  • Sexual content or links to such content
  • Commercial solicitations or spam
  • Promotion of illegal activities
  • Content that compromises public safety or security
  • Personal attacks or threats
  • Disclosure of private or personal information without consent
  • Hyperlinks to unrelated or inappropriate material as described in these guidelines

Responsible Parties

  • Sr. Communications Specialist
  • Information Technology Department
  • Legal Counsel
  • Human Resources Department

References

  • California Public Records Act (Government Code Section 6250 et seq.)

Applicable federal and state regulations on digital communications

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